eCommerce Analytics- What You Need to Know

If you own an online store, then chances are you've heard of eCommerce analytics. But what exactly is it? In short, eCommerce analytics is the process of tracking, analyzing, and interpreting data related to your online store. This data can include everything from the number of visitors to your site to the number of sales you make.

Why is this information important?

Because it can help you understand what's working well on your site and what needs improvement. eCommerce analytics can also help you make better decisions about things like marketing and product development. In short, if you want your online business to succeed, then eCommerce analytics is a must.

But where do you start? Here are a few things you need to know about eCommerce analytics:

What Data Should You Track?

The first step in setting up your eCommerce analytics is deciding which data points you want to track. This will vary depending on your business goals, but some common data points include:

-Number of visitors to your site

-Bounce rate

-Average order value

-Conversion rate

-Number of items sold

-Revenue generated

-Customer lifetime value

-Referral source

There are dozens of other data points you could track as well, but these are a good place to start. Once you've decided which data points you want to track, the next step is setting up a system for tracking them.

How to Track Your Data

There are a number of different tools you can use to track your eCommerce data. Google Analytics is a popular option, but there are also dedicated eCommerce analytics platforms like KISSmetrics and Mixpanel. Whichever platform you choose, the important thing is that you set it up correctly so that it's capturing the right data.

If you're not sure how to do this, then consider hiring an eCommerce agency like ours here at Blueberry Wave. We have years of experience setting up eCommerce analytics platforms and can make sure that yours is tracking all the right data points. We can also help you interpret your data so that you can make better decisions about things like marketing and product development. Contact us today to learn more!

Conclusion:

eCommerce analytics is essential for any online business that wants to succeed. By tracking and analyzing key data points, you can gain valuable insights into what's working well on your site and what needs improvement. The first step is deciding which data points you want to track. Some common options include the number of visitors to your site, bounce rate, average order value, conversion rate, and number of items sold. Once you've decided which data points to track, the next step is setting up a system for tracking them using a tool like Google Analytics or Mixpanel. If you're not sure how to do this, then consider hiring an experienced eCommerce agency like Blueberry Wave. We can help you set up your eCommerce analytics platform and interpret your data so that you can make better decisions about things like marketing and product development. Contact us today to learn more!