What is Data Granularity and Why is it Important?

If you're a digital retailer, then you know that data is everything. The more data you have, the better you can understand your customers and what they want. But it's not enough to just have data—it has to be high quality data. That's where granularity comes in.

Data granularity is a measure of the level of detail in your data. The higher the granularity, the more detailed and specific your data is. For example, let's say you're looking at data about customer purchase behavior. At a high level, you might see that customers tend to buy more on weekends than during the week. But if you drill down into the data, you might see that Saturday mornings are actually the busiest time, with a lull in activity around lunchtime before picking back up in the afternoon. That's much more specific and useful information than simply knowing that weekends are busy.

Granular data is important for digital retailers because it allows you to make informed decisions about everything from product development to marketing campaigns. The more specific your data is, the easier it is to target your audience and give them what they want.

How Data Granularity impacts eCommerce

Data granularity is especially important for eCommerce businesses because it can help you understand not only what customers want to buy, but also when they want to buy it and how much they're willing to spend.

For example, let's say you own an online store that sells clothes for women. You might use data granularity to figure out things like what kind of clothes are most popular among your target demographic, what time of year people are most likely to buy new clothes, and how much they're willing to spend on each purchase.

You can also use data granularity to track things like conversion rates and average order value. This information can be extremely valuable when making decisions about things like pricing, promotions, and product development.

Conclusion:

Data granularity is a measure of the level of detail in your data. The higher the granularity, the more detailed and specific your information is. Granular data is important for digital retailers because it allows you to make informed decisions about everything from product development to marketing campaigns. If you're not paying attention to data granularity, you could be missing out on valuable insights that could help your business grow.