Why Tesco is Losing the eCommerce War?

It's no secret that Tesco is struggling to keep up with the likes of Amazon and Ocado in the eCommerce space.

In fact, Tesco's share of the UK online grocery market has been steadily declining for years, and it now sits at just 3.6%.

So, what's going on? How has Tesco lost the eCommerce war?

There are a number of factors at play here.

First, Tesco has been late to adopt many of the latest eCommerce technologies and trends. They were slow to start selling groceries online, and they're still playing catch-up when it comes to features like click-and-collect and same-day delivery.

Second, Tesco doesn't have the same economies of scale as Amazon, which means they can't offer customers the same low prices.

Third, Tesco doesn't have nearly as much data as Amazon does, which hampers their ability to personalize the shopping experience for their customers.

And lastly,Tesco's brand isn't nearly as strong as Amazon's, which makes it harder for them to attract new customers.

Conclusion:

Tesco is in a tough spot. They're lagging behind their competitors when it comes to technology, they don't have the same economies of scale, and their brand isn't as strong. But all is not lost! There are a number of things Tesco can do to turn things around. They need to invest in innovative technology, they need to find ways to lower prices without sacrificing margins, and they need to focus on building their brand. If Tesco can do these things, they may just stand a chance against the eCommerce giants.